We are Porsche Digital, a Porsche company. We are set to revolutionize the digital experience for Porsche customers by setting new industry standards through our dedication to excellence in customer-facing digital products.
We are driven by dreams, courage, and passion, we are committed to learning and improving, and we believe in teamwork and respect as the key to success.
Focus, Teamwork, Courage, Passion, Commitment, Improvement, and Respect are our principles.
WHAT WE ARE LOOKING FOR
We’re seeking a sharp, solution-oriented Senior Salesforce Product Owner in Marketing Automation ready to move beyond routine maintenance and take full ownership of the product. This role blends technical expertise with strategic vision, part Salesforce expert, part business analyst, and part sales tech architect.
You’ll play a key role in shaping and evolving our Salesforce platform and its connected tools to empower our Sales, Marketing, and Customer Success teams. From streamlining workflows to evaluating new technologies and implementing scalable processes, you ensure our systems are optimized to support growth and efficiency across the organization.
WHAT YOU WILL DO
Planning of tasks and orchestration of topics in Product development process of 'Marketing Cloud Engagement' Automations and Customer Journeys
Design and implement robust, maintainable solutions that support automation and operational efficiency
Shape the architecture, configuration, and scalability of the Salesforce platform
Ensure seamless data flow and field mapping between Salesforce and connected tools
Lead API-based connections and middleware platforms
Implement data quality controls including validation rules, deduplication, and sync logic
Ensure data privacy and compliance (e.g., GDPR) within Salesforce and related systems
Build and manage personalized customer communication Journeys
Improve lead routing, user permissions, and record lifecycle logic in collaboration with other teams
Maintain up-to-date documentation for technical configurations and process changes
Follow structured change management for testing, deployment, and release cycles in multiple Business Units
Provide advanced admin support, troubleshooting, and Salesforce platform best practices
WHAT YOU BRING ALONG
7+ years of hands-on experience in Salesforce Marketing Cloud Engagement in a multi-team in a global corporate and large-scaled environments
Salesforce Marketing Cloud Engagement Product knowledge of implementation tasks especially in
Data hierarchy in Multinational and Multilanguage Business Unit Setup
Journey Builder with Email and Mobile Push messages
Automation Studio with Data- Handling and Preparation
Aggregating multiple data sources
Audience Builder in context of multiple customer objects in B2B and B2C environment with Account, Contact, Lead, and custom objects
Content Builder with Salesforce AI Einstein and dynamic content blocks for personalized Message builds
Strong knowledge of Salesforce Core Platform
Proven experience integrating Salesforce with marketing automation, CDPs, or data platforms
Strong analytical mindset with a focus on system efficiency and operational scalability
Proven track record of enabling cross-functional teams through reliable system design
Excellent written documentation and communication skills for technical stakeholders
Ability to balance short-term needs with long-term architectural decisions
Familiarity with API-based integrations and middleware tools
Solid understanding of data governance, sync strategies, and user provisioning
Experience designing scalable, maintainable system architectures and process automations
Comfortable collaborating with cross-functional technical teams (e.g., DevOps, Marketing Ops, Data Engineering)
Experience working in agile environments with structured change management and deployment processes
No dress-code, pick the outfit that makes you feel comfortable
Access to our corporate benefits
Personal growth budget
The possibility to make a real impact
Hiring Process:
Most of the hiring process takes place online, but one of the final steps is an in-person meeting at our office with some of our team members. It’s a great chance to connect face to face, see where we work, and get a feel for our culture.
Before you apply:
We are a very flexible company and work on a hybrid mode. We are excited to welcome individuals who are passionate about their work and eager to join our team in Barcelona. Therefore, we kindly request that all applicants either currently reside in Barcelona or are open to relocating for this position. We believe that Barcelona is a vibrant and beautiful city, and we are looking forward to welcoming new team members who share our enthusiasm for the city and the work we do here.
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