lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.
Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do “whatever makes them pink”.
We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people.
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.
lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange.
lastminute.com is looking for an ambitious and highly motivated Marketing Data Analyst to join the team
The candidate will have the opportunity to become a key member of the team leveraging his/her analytical skills to produce actionable insights and improve business performance.
Specifically, he/she will have the chance to work on different optimization processes like traffic acquisition (paid/non-paid), audience monetization and upper funnel/landing page conversion rate
Additionally, the candidate will have the chance to span across the entire data ecosystem to research, study, and highlight untapped business opportunities.
Key Responsibilities
- Understand marketing stakeholders’ business areas, embrace their challenges, and partner with them in leveraging data to drive business performance
- Understand the effect of past marketing activities and find opportunities for traffic and sales growth
- Improve Marketing workflows by building scalable solutions to automate processes and measurements
- Audience targeting research and optimization
- Leverage 3rd and first-party data to collect, report and analyze customer journeys, interactions, touchpoints, and conversion funnel performance
- Support efficient budget allocation through a proper understanding of marketing mix models, multi touchpoint attribution, and incrementality
- Closely partner with Marketers and Data Engineers to re-/design, implement, and monitoring the quality of new/existing data models and data pipelines
- Cooperate with other Data Analysts across the company on joint projects, to identify and exploit synergies and to preserve/improve governance on data and on business knowledge
