Crisalix is seeking an outstanding entrepreneur of Consumer Product Growth, Who is already based in Geneva or Lausanne, with a proven track record on launching and building a viral consumer marketplace/product in luxury / niche vertical etc.
The ideal candidate will have a demonstrated history of creating highly successful viral apps and possess the strategic mindset to construct a model for our platform's growth, as well as possessing exceptional execution skills and a strong focus on monetization. This is a consumer-focused role, and we are looking for someone with a robust entrepreneurial mindset, adaptability, and a keen understanding of emerging opportunities and technologies.
Responsibilities:
Online B2C Strategy and Business Model:
Define and develop the online B2C strategy and business model in collaboration with company founders, clients, and partners.
Align strategies with short-term and long-term goals.
Execution and Motivation:
Propel operational excellence over mere strategic alignment; ignite and inspire internal stakeholders.
Foster, expand, oversee, and fine-tune the consumer funnel for unparalleled optimization.
Monetization:
Build and maximize the monetization of the new unit using different income streams.
Test and create solutions for business/commercialization scenarios.
KPI Management:
Responsible for key performance indicators (KPIs) such as lead generation, revenue growth, and cost acquisition optimization.
Focus on community and engagement within the consumer environment.
Consumer Acquisition:
Increase consumer acquisition through effective viral features, SEO, PPC, programmatic, social/influencer marketing, and content marketing.
Performance Analysis:
Analyze performance and trends; recommend changes in strategy, pricing, and business models.
Evaluate and oversee legal frameworks in different market targets.
Market Understanding:
Understand consumer needs through market assessment, quantitative analysis, and qualitative feedback.
Monitor product releases, partnerships, acquisitions, news, and customer wins from key competitors.
Skills and Qualifications:
- Top-notch in implementation.
- A practical innovator who excels at execution.
- A data-savvy marketer who excels at optimizing conversion funnels.
- Boosting consumer interaction strategically and driving widespread adoption of our application.
- An entrepreneurial genius with a knack for turning opportunities into profitable businesses and optimizing monetization strategies across the board.
- An entrepreneurial genius with a knack for turning opportunities into profitable businesses and optimizing monetization strategies across the board.Boosting consumer interaction strategically and driving widespread adoption of our application.
- Strategic and creative thinking with keen business judgment.
- Excellent written and verbal communication skills.
- Creative, result-driven, and highly organized.
- Analytic skills to measure performance against goals.
- User empathy and consumer orientation.
- Project management and organizational skills.
- Excellent English skills; and proficiency in at least one other language is a plus.
Additional Preferred Qualifications:
Experience in B2B and luxury/niche B2C companies.
Experience in the aesthetic industry and/or medical field.
Working experience of growth hacking for rapid growth.
Consultative nature and customer-centric approach.
Resilience, adaptability, and ability to thrive in a fast-paced agile environment.
If you are a visionary leader with a proven track record of turning startups into viral sensations, we invite you to apply and be a key player in the growth journey of Crisalix.
