Landbot is the most powerful no-code chatbot builder. Our platform helps thousands of companies convert leads, capture data, and personalize customer journeys in real time.
Our Core Values
If you love happy users, engaged companies, and successful customers, this is your role. Youโll become a Landbot expert and use that knowledge to advise thousands of customers on how to successfully use Landbot to achieve their goals.
Description
We are looking for a Product Marketing Manager to join the Landbot team.
The Product Marketing Manager is responsible for envisioning and executing the product marketing strategy to grow Landbotโs user base worldwide. You will work with the cross-functional product team on product education and adoption of the apps, focusing on retention and collaborating with the Marketing team on user acquisition.
You will be pivotal in shaping Landbotโs roadmap by leveraging competitive insights, refining product positioning, developing go-to-market strategies, and executing key launches that drive our brand forward.
What you'll do ๐ผ
- Market Analysis and Forecasting: Utilize data and analytics tools to conduct market analysis, set objectives, and forecast the impact of marketing initiatives to drive business growth.
- Product Positioning: Define and refine product positioning to ensure Landbot stands out in the market.
- Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature updates.
- Cross-Functional Collaboration: Work closely with product, marketing, and design teams to align on product messaging and strategy.
- User Education and Adoption: Create and implement strategies to educate users and drive adoption of Landbot app.
- Retention Focus: Develop initiatives to improve user retention and engagement.
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Create product-related content (videos, articles, customer stories, case studies, white papers)
- Support our sales channels with training on the problems we solve for our customers
Job requirements
- We are seeking a self-starter who is comfortable in a role that is equal parts strategy as it is execution.
- Proficient in English (Minimum B2, Ideal C1+)
- User obsession - high drive for understanding and meeting usersโ needs.
- Strong understanding of product positioning, go-to-market strategies, and user acquisition.
- Excellent copywriting skills
- Communication
- Storytelling
- Asset development
- Project management
- Collaboration
- Negotiation
- Experience in some of these tools**:**
- Market research and analysis: Landbot, UserPilot, Amplitude, Useberry
- Workflow and project management: Slack, Miro, Notion
- Content creation: Figma, Wistia, Canva, Make, Zapier
- Marketing: Encharge, Landbot, Userpilot
- 3+ years of experience in B2B Product Marketing
- Detail oriented and organized
Hiring Process
1๏ธโฃ CV screening
2๏ธโฃ Phone screen with HR
3๏ธโฃ Meet with VP Product
4๏ธโฃ Team presentation of challenge results
5๏ธโฃ CEO interview
Benefits ๐
- Hybrid culture or full remote (or both!).
- Great company culture, we have a young, upbeat, and international work environment.
- Flexible schedule.
- Open vacation policy and flexible holidays so you can take time off when you need it.
- Training budget ๐ ๐
- Ticket transport ๐
- ๐ 26 days of paid vacation (23 regular days + December 24th & 31st ) ๐ + One day for your birthday ๐
- English & Spanish lessons ๐ฌ๐ง ๐ช๐ธ
- Flex compensation with Cobee ๐ธ๐ธ for employees residing in Spain.
- Team building activities ๐ณ๐ป๐
- Referral Bonus if you bring other talented people like you.