CRM Manager in Barcelona

As a CRM Manager at Aristocrat, you will be central to delivering live campaigns that excel in driving revenue. You will also improve player engagement and retention. Our mission is to bring happiness to life through the power of play. Your work will have a direct impact on this mission. If you enjoy crafting seamless gaming experiences and thrive in a collaborative, data-driven environment, this opportunity is perfect for you. Experience in GameOps or equivalent is accepted.

What You'll Do

• Collaborate closely with Principal GameOps Manager and Events and LFC Stream Leads to support and deliver live campaigns.

• Improve monetization, engagement, and retention metrics through innovative strategies.

• Develop and optimize our marketing toolkit and roadmap.

• Work with Product, QA Managers, VIP Managers, CS Agents, Artists, UA Managers, and other central teams to ensure successful campaigns.

• Drive short to medium-term game performance through established practices and activities.

• Complete and optimize LiveOps with build input.

• Implement in-app engagement events, sales, special offers, and lifecycle flows.

• Manage content and feature marketing, out-of-app communications, and new content promotions.

• Coordinate community pages and retention campaigns.

• Lead research initiatives to continuously improve campaign efficiency.

What We're Looking For

• Data-focused approach with the ability to identify trends and achieve results supported by data.

• Strong CRM management skills for coordinating the complete delivery cycle.

• Expertise in segmentation, AB tests, analysis, and processes to improve planning and calendar use.

• Outstanding written and verbal communication skills to foster a collaborative environment.

• Experience working with data scientists and analysts to produce high-quality reports and real-time monitoring dashboards.

• Extensive experience in managing marketing campaigns/LiveOps, preferably in F2P and Social Casino games.

• Proven track record in personalization, customer segmentation, and engagement initiatives.

• Ability to prioritize multiple tasks under pressure in a dynamic environment.

• Great teammate with the ability to build positive relationships and influence collaborators.

• A proactive approach to continuous improvement.

• A university degree or equivalent experience in Business Administration, Product Development, Marketing, or Information Technology is preferred, but we value relevant transferable skills and experience.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

Perks

- Health insurance - CIGNA
- Gympass gold plan
- 25 vacation days + 1 day on your birthday
- Flexible payment - daycare, transport, etc
- Pension plan 1% base salary
- Food at the office twice a week

So, what’s stopping you?

Our Values

• People First

  We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

• MAD for More

  Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

• Champion Together
  We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

• Globally Inclusive

  We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

• Customer Focused

  We always think from the customer's perspective - be it players or internal customers.

  Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations: None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.