CRM Manager in Barcelona

Are you passionate about driving customer engagement and retention through innovative marketing strategies? At Aristocrat, we are seeking an exceptionally dedicated and ambitious CRM Manager to join our world-class team. You will be an integral part of our GameOps structure, leading a variety of live campaigns to improve key monetization, engagement, and retention metrics for our players. This is an outstanding opportunity to craft the future of our customer-centric strategy and deliver outstanding results!

As a CRM Manager, you will:

• Lead the execution and optimization of LiveOps campaigns, collaborating with the Principal GameOps Manager to maintain an effective campaign calendar and marketing roadmap.

• Develop and implement in-app engagement events, sales, and special offers that drive monetization and retention.

• Optimize lifecycle flows to improve user experience and engagement.

• Manage content and feature marketing, including new content promotions and community pages.

• Complete out-of-app communications, such as push notifications and emails, to maintain strong customer relationships.

• Analyze user patterns and motivators to drive data-driven decisions.

• Conduct research to identify new opportunities for engagement and retention.

Skills and Requirements

• To succeed in this role, you should have:
• Proven experience in LiveOps management within a relevant industry; experience in F2P and mobile games is preferred but not essential.
• A background in mobile and Facebook games is advantageous.
• Demonstrated experience as a Team Lead or Supervisor.
• Strong analytical and data-driven approach.
• Experience running AB (split) tests to determine the efficiency of various strategies.
• In-depth knowledge of performance metrics in F2P and social casino games.
• Excellent communication skills, with the ability to act as a liaison between different teams in various locations.
• Experience in implementing and managing initiatives driven by personalization, customer segmentation, engagement, and customer lifetime value (LTV).
• A self-starter attitude, with the ability to balance multiple priorities under pressure and meet tight deadlines in a fast-paced, changing environment.

Perks

- Health insurance - CIGNA
- Gympass gold plan
- 25 vacation days + 1 day on your birthday
- Flexible payment - daycare, transport, etc
- Pension plan 1% base salary
- Food at the office twice a week

So, what’s stopping you?

Our Values

• People First

  We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

• MAD for More

  Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

• Champion Together
  We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

• Globally Inclusive

  We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

• Customer Focused

  We always think from the customer's perspective - be it players or internal customers.

  Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations: None

If you're passionate about game art, excited to explore new creative technologies, and thrive in a high-performance culture—we’d love to hear from you.