Marketing is a very versatile field. It involves thorough investigation, strategic planning and the ability to execute that plan. So, when it comes to hiring a person to handle Marketing, the interview questions are often aimed to identify specific personality traits.
With this in mind, we knew we couldn’t just choose a few questions to help those of you who are looking for a Marketing position. So, we thought it’d be best if we created The Ultimate List of Marketing Interview Questions.
Let’s get started!
About you:
1. What drives you to work for startups instead of larger companies?
2. How long have you worked in the industry?
3. What can you bring to our company?
4. How well do you cope under pressure?
5. Are you a competitive person? Tell us an example.
6. Would you describe yourself as a team player?
7. How confident did you feel in your own ability before starting a job?
8. What are your favorite marketing blogs?
9. Tell me about a brand that you think is an example of good marketing
10. Why are you looking for a new job?
11. Where do you see yourself in five years’ time in the digital marketing sector?
About the company
12. In your opinion, what are the 3 most important parts of a successful market?
13. What do you know about our firm and our current/past campaigns?
14. Can you name some of our competitors?
15. Why are you interested in marketing our product/service?
16. If hired, what would you give more priority to?
Experience:
17. What kind of products have you marketed?
18. Can you give me an example of a campaign that didn’t work according to plan?
19. How effectively can you work with a low budget?
20. Tell me about your most creative/innovative campaign.
21. What of your past projects are you most proud of?
22. How long did you work at your last job?
23. What has been your most successful campaign in the past?
Online Marketing:
24. What is online marketing?
25. What is the role of a marketing department in a company or organization?
26. What is Inbound Marketing?
27. Name your favorite inbound marketing tools.
28. How does a “link building” campaign work?
29. What is SEO and what are your preferred SEO tools?
30. What’s the difference between ‘On Page’ and ‘Off Page’ optimization?
31. Tell me about the latest Google algorithm changes.
32. What are 3 factors that influence the ranking of a page?
33. Are you familiar with SEM? What SEM tools have you used?
34. Why should a company or brand have a social media page?
35. In your opinion, which social network fits our company best?
36. How do you use social media as a tool for customer service?
37. What are the first steps you take when handling a social media crisis?
38. What are your thoughts on moderating comments?
39. How does social media affect SEO and your online profile?
40. How can we get others to link our content on their blogs?
41. Has marketing been affected by Big Data? How?
Reporting / Metrics
42. What kind of system or method are you currently using for reporting progress on your work?
43. In your opinion, what are the most important KPIs?
44. How well do you manage Google Analytics?
45. Explain what a conversion rate is.
46. What are these terms – CPM, CTR and PPC?
47. How do you measure social return on investment (ROI)?
Case studies or Practice
48. We’re launching a new product in 3 months with (these characteristics). Tell me some of your ideas for the launch.
49. What do you think about our blog?
50. Take a look at these 2 different designs for our new website, which one is better? Why?
51. Create a 1 month content calendar that includes different types of content ranging from videos, ebooks, blog posts to podcasts and social media.
52. What are your first thoughts about this specific graphic/plan and how would you improve it?